Read Our Privacy Policy - Carter's India Skip to content

America's No. 1 Babywear Brand

Dressing Babies in 90+ Countries

Privacy Notice

Introduction

The website www.carters.in is operated by Color Jerseys Private Limited, with its registered office at “4th Floor, No. 1021, BTM Layout Stage 1, 16th Main Road, BTM Layout Stage 1, Bengaluru, Bengaluru Urban, Karnataka, 560029”. Carter’s India, together with its subsidiaries and affiliates (collectively referred to as “Carter’s India,” “we,” “our,” or “us”), values your trust and is committed to protecting your privacy.

This Privacy Notice describes:

  • What types of personal information we collect,
  • How we collect, use, store, and handle such information,
  • With whom we may share it, and
  • The choices available to you regarding our use of your information.

It also explains the steps we take to protect your personal data and how you may reach out to us with questions or concerns about our privacy practices.

This Privacy Notice is incorporated into and forms part of our Terms of Use. By accessing Carter’s India websites, mobile applications, or services, you accept and agree to the practices set out here. By doing so, you consent to the collection, handling, usage, transfer, and disclosure of your personal information in accordance with this Privacy Notice.

The phrase “personal information” refers to any information that can be used to identify you directly or indirectly, including details about the device you use to access the Internet.

We may collect personal information about you from various sources, including:

  • This website and other Carter’s India platforms (e.g., when you register as a member, place an order, or browse products)
  • Mobile applications,
  • Customer service interactions (via phone, email, or chat),
  • Social media communications,
  • Participation in surveys, contests, promotions, or events,
  • From our parent, affiliate, or subsidiary companies, business partners, or other trusted third parties.

The types of personal information we may collect include:

  • Contact details (name, postal address, email address, phone number, and social media handles)
  • Account login details (username and password)
  • Billing and payment details
  • Shipping details (including alternate shipping addresses and recipient details)
  • Demographic information (age, date of birth, gender)
  • Information shared via social media (including photos or posts that tag Carter’s India)
  • Location data (such as real-time location of devices using our mobile apps)
  • Shopping history, preferences, and records of purchases
  • Updated delivery information from carriers or business partners
  • Other information you choose to share with us

Additionally, when you visit our website or mobile apps, we may automatically collect data through technologies such as cookies and web beacons, including:

  • Device and browser details (IP address, operating system type, browser type),
  • Referring URLs
  • Date and time of visits
  • Pages viewed and navigation behavior
  • General location (city/country)
  • Search terms used to find our site

We may also use third-party analytics tools (e.g., Google Analytics) to understand visitor traffic and engagement.

We may use your personal information for the following purposes:

  • Account & Membership: Register you as a member, manage and maintain your account.
  • Order Processing: Process, validate, confirm, and deliver your purchases; manage payments, shipping, returns, and refunds.
  • Customer Support: Respond to your queries, requests, and complaints.
  • Communication: Share information about our products, services, offers, promotions, and events we believe may interest you.
  • Personalization: Tailor products, services, and experiences to suit your preferences.
  • Marketing & Engagement: Enable interactions with us through blogs, reviews, testimonials, or social media.
  • Promotions & Events: Manage your participation in contests, surveys, or promotional campaigns.
  • Business Operations: Improve our website, apps, services, and marketing strategies.
  • Analytics: Study user behavior, trends, and statistics for service improvement.
  • Security & Compliance: Prevent fraud, unauthorized transactions, and misuse; comply with legal obligations.
  • Advertising: Deliver personalized advertising and measure its effectiveness.

We may combine the information we collect with publicly available information or data from affiliates and third parties to enhance and personalize your shopping experience.

We may collect information about your online activities to provide targeted advertisements tailored to your interests. We participate in advertising networks that track browsing behavior using cookies, web beacons, and other tools. These networks allow us to display Carter’s India ads (and those of our partners) on our websites and third-party sites.

This process also helps us measure the success of our marketing campaigns.

We do not sell your personal information. However, we may share it with:

  • Our parent, affiliate, and subsidiary companies
  • Franchisees, business partners, and marketing agents
  • Ad network vendors and analytics providers
  • Service providers who perform functions on our behalf (e.g., payment processing, logistics, delivery).

These third parties are authorized to use your information only as necessary to provide their services or as required by law.

We may also disclose your information:

  • To comply with legal obligations or court orders,
  • In response to lawful requests from law enforcement or government authorities,
  • To prevent fraud, security threats, or illegal activity,
  • To protect the rights, safety, or property of Carter’s India, our users, or others.

In the event of a merger, acquisition, restructuring, or sale of assets, your information may be transferred to the new entity.

You have certain rights regarding your personal information:

  • Marketing Preferences: You can unsubscribe from promotional emails by using the “unsubscribe” link or updating your preferences in your account.
  • Cookies: You may disable cookies through your browser settings; however, some features may not work properly.
  • Geo-Location: You can restrict sharing of location data via your device settings.
  • Social Media: You can manage your linked accounts (e.g., Facebook login) through the respective platform settings.

Note: You cannot opt out of essential nonpromotional communications related to your account or transactions.

You may review, update, or correct your personal information through your Carter’s India account. If you believe information we hold is inaccurate or wish to request corrections, please contact us via the details in the How to Contact Us section.

Our website may contain links to third-party sites. These sites operate independently and may have their own privacy notices. Carter’s India is not responsible for the content or privacy practices of any non-Carter’s India websites.

Your personal information may be processed outside India, in jurisdictions with different data protection laws. Regardless of location, we will protect your information as described in this Privacy Notice.

We implement administrative, technical, and physical safeguards to protect your data from unauthorized access, alteration, or misuse. For example, sensitive transaction data is encrypted using Secure Sockets Layer (SSL) technology.

Please note that no online transmission or storage system is 100% secure. We encourage you to protect your Carter’s India account by keeping your login credentials confidential and logging out after use.

Carter’s India websites and apps are not directed at children under 18 years of age. We do not knowingly collect personal information from individuals below this age. If we become aware that such data has been collected, we will delete it promptly.

This Privacy Notice may be updated periodically without prior notice. We will post a prominent notice on our websites if significant changes are made. The date of the latest revision will appear at the bottom of this page.

If you have any questions, comments, or concerns about this Privacy Notice or our data practices, please contact us at:

📧 privacy@em.carters.in

For grievances, you may reach out to our Grievance Officer at:

📧 grievance@em.carters.in